about us
Fortune Dairy is an inspired company founded on strong values and vision to provide 100% natural farm-fresh products. Nothing comes out of our dairy at the cost of the environment. The knowledge, skill, and operational excellence in producing and distributing Pristine fresh milk since 2012 have inspired the company to expand its reach into other farm-fresh products that are made available through our online marketplace namely “Pristine Whole Foods”.
Founded in the year 2012, Fortune Dairy is a renowned dairy boutique highly acclaimed for producing hygienic and nutritious milk under its iconic "Pristine" brand.
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Free from hormones, pesticides, and other toxic elements, Fortune Dairy's Pristine milk is produced by adopting advanced scientific methods at par with international production standards and from the finest breed, nutritious feeding, hygienic milking, and best handling practices. The concept of Fortune Dairy is simple: Better Feed produces Better Milk; Best practices yield the Best Milk.
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Fortune dairy is located at Maddigatla(V), Bhoothpur Mandal, Mahabubnagar, nestled in the state-of-the-art facility and far away from the urban polluted suburbs.
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The dairy animals are taken care of by experienced on-site veterinary doctors and compassionate milking staff to maintain stringent practices and expert supervision to ensure that our dairy animals have unparalleled good health all the time.
Fortune Dairy is a socially responsible business organization and a member of the United Nations SDG of Community Practice. We are strongly committed to the UN’s agenda to achieve sustainable development by 2030, which reflect in our business practices.
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Fortune Dairy was founded by Srinivas Reddy Muppidi, the US returned technocrat and entrepreneur.
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Since its inception, Fortune Dairy’s business has been governed by integrity, honesty, and fair practices. We have upheld and lived up to this commitment every day, and our good reputation remains the most important asset of Fortune Dairy.
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Together with our vendors & supply chain partners, we adhere to our high-quality standards in our sourcing & production processes, to ensure the best possible product. Our policy in this regard sets out basic non-negotiable standards that guarantee our consumers the reliable, fresh, and natural farm products that they deserve.
We are building a business in which ethical sourcing, artisan process, quality & care for consumers permeate all aspects of our company.
leadership
Srinivas Reddy Muppidi
Founder
Srinivas Reddy Muppidi is a well-known social entrepreneur. He is the visionary and powerhouse behind the highly successful Fortune Dairy, and the architect of the iconic Pristine brand.
Equipped with advanced degrees from the United States, he returned to India in 2009 after a two-decades-long stint as a Telecom Engineer and an Entrepreneur. In 2012, he started Fortune Dairy, a boutique dairy farm, with a vision to provide clean and healthy milk in Hyderabad. He has been interviewed by numerous media houses, about his social mission of creating better lifestyles with his clean milk initiative, and is recognized as one of the pioneers of the Hyderabad Premium Dairy sector. 
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Having established himself as one of the industry leaders, he is now working on his vision to empower local farmers. With the creation of the online marketplace for the Pristine brand, he hopes to improve the online shopping experience of Pristine Club members all while ensuring quality and delivering the best possible farm-fresh products to the customers.
He is truly a born leader whose commanding intelligence, industry expertise, and dedication enable him to work towards making his vision a reality. He works relentlessly to keep his customers satisfied and the workforce happy. He is the pillar of strength and inspiration at Fortune Dairy and associated businesses.
Dr Arthi Reddy Muppidi,Ph.D
Co-Founder
Dr. Arthi Reddy is an Entrepreneur and an Economist with versatile experience in many facets of business activities. 
She has advanced degrees in Computer Science and Math from the US and has attended the Executive Management Program at Wharton Business School.
After returning to India, she obtained a Ph.D. in Economics, with a focus on Women's Empowerment among rural women entrepreneurs. Women's empowerment is essential not only for our region but as a whole to our country's sustainable development as it plays an important role in boosting literacy, employment opportunities and remains one of the significant contributors to social reforms.
She brings in her rich experience gained in the various roles that she had held in the US including the Financial world on Wall Street, Supply Chain technologies with SAP Americas, Corporate Strategy with various MNPs to Fortune Dairy, and the Pristine Brand.
Her pivotal role in carrying out Branding and Marketing strategies in Fortune Dairy is shown in the recognition that the brand Pristine has received in the city today.
She is continuously working towards extending these strategies into every new product of the company.